Benefits of card personalisation in a loyalty system

  • by Plastic Card Services
  • 17.04.2013
  • Articles

Loyalty systems can be a great way to keep customers and even attract in new clients with great offers and deals right across the board. If you are a business who is looking to continue to grow and expand your client base them employing a loyalty system can be a great way to get this started and there are a number of different options available to you as to how you would like to operate this type of system across the board.

If you are employing a loyalty card system then you really need something which is going to help you tell the cards apart – and which makes your clients feel that they are truly part of a program. One of the most popular ways that you can do this is through card personalisation and this quick and simple application can help to name and number your cards giving each client that personal touch.

What is card personalisation?

Card personalisation is the process of writing or engraving information onto a plastic card – generally this information will contain a name or a number to identify that card apart from the rest. In the situation of a loyalty card program it will normally involve putting a person’s name on the front of the card and perhaps their membership number. This can help cards to be easily identified and it can help for information to be entered manually if the magnetic strip on the card is damaged.

How can this help in a loyalty system?

Card personalisation is a great way to give your customers that extra special touch and in many ways it can make them really feel a part of your program. By placing your clients name on the front of the card it also allows your customer service staff to address them by their name, giving a more personal feel to your business.

In addition, having a card personalisation service can add further important information to your loyalty card system, this could include a date of birth or other information which can help to identify an individual which might be of benefit to your business and staff.