Five major benefits of a loyalty card scheme

  • by Plastic Card Services
  • 10.07.2013
  • Articles

Introducing a loyalty card to your business can be a fantastic way of generating business and attracting new customers, as it could help to get more publicity for your company. The idea of introducing a loyalty card is quite straightforward and can benefit everyone involved – customers will feel welcome and get discounted items, while you will increase sales. It can provide a quick and simple method for your customers to receive a host of benefits and increase your sales in the meantime. If you are still unsure about how this might benefit your business then take a look at some of the benefits, which include:

  1. 1. Customer retention

Having a loyalty card system can be a great way to attract new customers, but it can also be a proven method of keeping them too as they can continue to purchase items from you at a discounted price. In addition many businesses are turning towards loyalty card systems to boost footfall.

  1. 2. Increase sales

Loyalty card systems will encourage customers to come back on a more frequent basis as they look to take advantage of your special offers and discounted items. The more that they spend their custom with you, the more discounts they will get in return and the more money you will make.

  1. 3. Improve customer loyalty/happiness

If you want to find a way of improving your customers’ loyalty and overall happiness, then a loyalty card system can help provide that. You can tailor the rewards to their benefit while also sending them special information and incentives that will make them feel like an important and valued customer.

  1. 4. Product awareness

One of the best reasons for introducing a loyalty card system to your business is that it will help you understand what your customers want and prioritise your stock accordingly, meaning that you can reduce costs. You can also use it to encourage them to try something new, simply by offering it them for free – customers might love it so much that they will continue purchasing items.

  1. 5. Know your customer

By introducing a loyalty card scheme to your business you will be able to keep a record of what your customers purchase and you can analyse their habits. From this valuable information you can then adjust your marketing to capitalise on this trend and adjust you loyalty offers to suit your customers.