Membership schemes don’t always have to have cards to be successful. It really depends on the kind of business that offers them. However, there are plenty of advantages to providing membership cards that include providing offers and benefits, as well as acting as a form of ID for those accessing a service in a specific location.
This can track what members are doing and accessing, which is a great way to tailor services and offers directly to their interests and increase chances of more member involvement and retention.
What kind of benefits are available?
There are so many benefits and offers that membership cards can provide that it really depends on the type of business you are and what your audience wants from you – or might want. From special offers on products they buy or might buy to discounts on services and information on new updates and changes, the list is endless.
Membership cards also let businesses gather information about what services or products their members buy and use, which allow them to tailor their offerings directly to the interests of those signed up. New ways of using membership cards are invented all the time and this can translate into the digital space as well, and being inventive and creative is appealing to a lot of people who want to be at forefront of anything new.
Appealing to your members
Whatever benefits you choose, you need to make sure your members will actually want them, otherwise it’s a waste of time and money. Membership cards are not necessary for all membership schemes but they do give people something to hold and use, and if there are benefits and offers that having a card can access, it’s a great way to spread the word of your brand.
Smaller details such as the design, quality and durability of the membership card will also play a part in appealing to your members. No one wants to have, show or use an embarrassing card, so it’s important to get these smaller details right too.
