New Year 2024

How cards can help customers achieve their goals for 2024

  • by Fern Maguire
  • 02.01.2024
  • Articles

As we enter the start of a new year, it is a common tradition for us to start setting New Year’s resolutions. For both people and businesses, it is a time to reflect on the last year, celebrate the achievements, as well as think about what we would like to accomplish in the upcoming year.

Planning for the year ahead, cards should form an essential part of your service offering, they provide many benefits for both you and your customers, including helping to achieve their top resolutions.

Get fit

As one of the most popular goals, many individuals make resolutions to improve their fitness. They head to gyms and leisure centres, determined to achieve their health goals.

January is undoubtedly the most popular time of year for people to join a gym with 12% of membership sign-ups happening within the first couple of months of the year, making it an ideal time to implement or enhance your membership card scheme.

Introducing membership cards to your service can entice customers to stick with your brand, promote loyalty, and instil a sense of belonging. They can also help with strategy building by gathering valuable information about your customer’s behaviour, which you can use to improve your services to build long-term relationships.

Save Money

As costs are increasing, some choose to set goals to better manage their finances by seeking out deals and creating budgets with the aim of saving some money.

Loyalty cards can be an ideal addition for businesses to help retain customers by encouraging repeated business, while customers get to save money on their everyday purchases. They allow customers to earn points for every purchase they make and redeem these points for discounts on future purchases. This can be a great way for customers to save money on their everyday needs and help contribute towards achieving their new year goals.

In an attempt to keep their finances in order, many consumers have taken to ‘self-gifting’ by purchasing gift cards for themselves, which they can then use for subscription services such as magazines, recipe boxes, and streaming services. By doing so, they can manage their budgets more effectively and be in more control of auto renewals, while still enjoying the benefits of such services.

Travel More

Many people consider travelling and making new memories as some of their top resolutions for the year.

The post-pandemic need to travel is on the rise again and with that comes an increase in hotel bookings. The demand within hospitality is set to increase with a predicted annual growth rate of 2.53% over the coming years as we make up for the time spent in lockdown.

Hotel key cards are a cost-effective and secure solution compared to traditional keys as they can be easily deactivated if lost as well as being economical to replace. Additionally, they are more convenient for guests, who don’t have to worry about carrying around bulky keys.

Membership and loyalty cards to attractions like museums, parks, and historical sites help encourage repeat visits, whilst allowing customers to save money, and experience more of what a new destination has to offer. It forms a great part of your strategy to help retain customers throughout the year and ensure they keep returning for more.

Experiential gifting has become increasingly popular as people seek adventure and creating memorable experiences. Brands can create a lasting connection with their customers by offering gift cards for experiences, such as spa days, sporting activities or classes. Experiences can evoke strong emotions and foster loyalty towards a brand, encourage customers to recommend to others and keep them returning.

Why PCS?

At Precision Card Services, we specialise in creating cards for any occasion, regardless of the industry you operate in. Our full end-to-end service ensures you receive high-quality cards that meet your unique requirements. In addition, we offer a range of additional services that can help you enhance your cards even further.

For more information on how we can help you prepare for the new year, speak to a member of our team here.