If you have a business which relies on repeat custom, it is essential that you ensure your supply matches your demand. One of the most effective ways of ensuring your business’ future is to establish a strong following by creating a brand image and with so many competitors fighting for your share of the market, this can be difficult to achieve. By setting up a membership card program however, this issue can be averted as you can develop a loyal fanbase of customers who will continuously be rewarded for shopping with you.
When it comes to introducing a membership card system into your business it can be a relatively straightforward process. You simply need to create a database which stores all of the information and the physical plastic card in which the customer can record their usage – this will be calculated using a series of barcodes, smart chips and so on.
What are some benefits of a loyalty card system?
Introducing a loyalty card system can prove to be an effective method of ensuring your business remains successful, with some common examples including:
1. Retain and acquire new customers
When it comes to introducing a loyalty card system to your business you are effectively looking for a way to keep your customers loyal, as well as attracting new ones – both of which will be looking to spend their money with you. If you market it correctly, your existing customers will most likely speak positively about you to people in their circles and therefore help you gain new ones.
2. Enhance sales and revenue
Depending on what you offer your customers; whether it’s discounted items, access to unique products or rewards for shopping with you, you are helping to encourage them to spend more money with you and therefore increase sales. It is effectively a win/win situation for both you and your customers, because they will be happy to get discount and want to continue shopping with you, while your business will boost sales and still make a profit on discounted items.
3. Product awareness
One of the best reasons for introducing a loyalty card system to your business is that you can introduce customers to certain products and therefore raise awareness for when they are on sale or in demand. As well as this, you can also monitor what they purchase too and what isn’t selling, meaning that you can further understand what your customers want and prioritise your stock accordingly. If for instance you have stock which you need to get rid of, you can then use the loyalty system to introduce it to customers for a discounted price and test how well it does – if it’s good you could then sell it to more.
