Matas card

Landmark contract for PCS pushes Nordic sales to £1.6 million

  • by cwdevelopment
  • 23.08.2011
  • Case Studies

A landmark contract for Plastic Card Services, (PCS), in Denmark, has taken its sales to Nordic countries to £1.6 million in the last 12 months.

The Cheshire-based plastic card manufacturer has just printed the millionth loyalty card for Denmark’s largest health and beauty retail chain, Matas, which has 295 stores in Denmark and five in Sweden. PCS worked in partnership with their Danish agent, Logocard on the scheme, which is set to reach half the households in Denmark.

Rob Nicholls said: “This achievement reflects the strong emphasis we are putting on developing exports to this region. We have worked with Matas for over six months now, and the scheme in Denmark and Sweden has proved to be hugely popular, with a 50% increase in card take-up since its launch.”

The Matas loyalty scheme uses a plastic card and set of key fobs that the customer presents at point of sale to help record transactions and earn rewards.  Consumers receive loyalty discounts and benefits as well as invitations to special promotional events.

Ole Jenson, Advertising & Production Manager, Matas said: “We are delighted that our scheme is proving to be one of the most popular in the country, and thanks to PCS, our customers are getting a trouble-free loyalty card experience. The card is a crucial part of our consumer loyalty programme and has contributed greatly to our sales effort.”

PCS launched Europe’s first biodegradable loyalty card scheme in Denmark earlier this year for the country’s largest retailer, Coop Danmark. Two million cards and mailers were produced and distributed – reaching every household in Denmark. An additional 50,000 were produced for the Greenland market, making it the first biodegradable scheme in the Danish sovereign state.

Nicholls continued: “Loyalty cards remain the most popular way of rewarding consumers, and the Nordic market is proving particularly fruitful for us. We look forward to continuing our work with Matas and Coop Danmark, as well as exploring further opportunities within the retail market and across other sectors over there.”