showcase card

PCS in loyalty card showcase

  • by Extra Mile
  • 30.06.2011
  • Case Studies

Commercial card manufacturer, Plastic Card Services (PCS), has reached a half million milestone in the production of cards for Showcase Cinemas’ loyalty programme, ‘Insider’.

The Cheshire-based company is producing over 3000 Insider loyalty cards each week for the entertainment company, which is owned by National Amusements Inc, and operates more than 1500 screens across the US, Latin America and UK, including a complex at Belle Vue in Manchester.

In addition to card manufacturing, PCS is managing the personalisation, mailing and fulfillment of the cards and accompanying letters from its custom-built premises in Macclesfield, which has recently expanded to deal with a number of new contract wins.

The Showcase ‘Insider’ programme is free to join and offers users a range of money-saving benefits, including discounted admission every Tuesday, members only advance screenings, exclusive competitions and upfront film news.

Adam Day from Showcase, said: “The ‘Insider’ programme is proving to be more popular than ever, and we are delighted with the style and design of the card. We’ve worked with PCS for over four years now and a combination of competitive pricing, quick turnaround time and professionalism by the PCS team make them a valuable partner.”

The ‘Insider’ card is made with clear PVC and uses a number of different printing processes in its production, which presents a number of challenges including printing a white inner section on both the front and back sheets to then litho print on top, then ‘registering’ the face and reverse sheets. The card also shows interesting additional other features such as personalisation to face and reverse, a thinner two-track black loco magnetic stripe and a matt finish to provide a frosted effect on the clear material.

Rob Nicholls, Managing Director of PCS said: “Working with an internationally renowned company such as Showcase and retaining the loyalty programme contract demonstrates the quality of our work and our reputation in the marketplace. We are proud of the final product, which requires a lot of care and precision in production, and shows just how tight the margins are in which we work.”