Three key business benefits of a gift card system

  • by Plastic Card Services
  • 11.11.2013
  • Articles

Introducing a gift card system into your business can be very beneficial as it is a useful means of increasing sales and building brand awareness, making it an excellent marketing tool. There are a number of companies that have successfully installed gift cards into their business and to great success, as it can help them improve sales and brand awareness among other things. The best thing about setting up a gift card system is that it doesn’t have to be difficult, while the rewards that you will receive will be worth it.

There are a number of reasons for introducing a gift card system to your business, with three key examples of which including:

1. Enhance sales and revenue

Although customers usually purchase gift cards with a specific amount credited to them, in a number of cases customers will end up spending more than that and this in turn increases sales and overall revenue. By having a gift card, you are encouraging customers to enter your place of business and browse products and in a number of cases they will purchase a product that costs slightly more than the gift card’s value – meaning that you are getting extra income.

2. Build and maintain customer loyalty

As a business it is important that you are able to build and then maintain customer loyalty and one of the best ways of achieving this is to offer out gift cards. A gift card can be issued at retailers such as supermarkets or petrol stations and attracts potential new clients. You could then offer them further incentives to shop with you and then keep them with you.

3. Increase brand awareness

One of the best things about introducing a gift card system is that it can help increase brand awareness. Many customers will potentially carry them around with them, meaning that they will be visible to people in their circles, so by placing your businesses name and logo on the card it can help to advertise who you are and work as a marketing tool. Most people buy gift cards which will then be given to their friends or loved ones, so they are effectively sharing your business to broader audiences.